Core Strategy: Patient Trust & Reputation Management
In healthcare, your online reputation drives patient decisions before they ever meet you in person. The right marketing captures new patients while protecting patient privacy.
Foundation
Foundation — $497/month
Expected leads: 3-6 new patient inquiries/month
Review acceleration — automated texts to patients for reviews after appointments. Basic GBP maintenance. This establishes baseline online credibility.
Momentum
Momentum — $1,297/month
Expected leads: 8-25 new patient inquiries/month
Active reputation management, local SEO for high-value keywords ("Emergency Dentist"), HIPAA-compliant contact forms. This tier focuses on attracting specific patient types.
Authority
Authority — $1,997/month
Expected leads: 15-50 new patient inquiries/month
Specialized SEO for high-value procedures (implants, Invisalign), dedicated education pages, optimized secure online booking. Captures patients seeking specific treatments.
Questions You Should Ask Any Agency
- Is all of your lead tracking, form submission, and call recording 100% HIPAA compliant? Healthcare penalties for non-compliance are severe. Verify this in writing.
- How do you separate existing patients calling from brand-new patient leads in reporting? You want to grow new patients, not just maintain existing ones. Can they measure this?
- What is your strategy for ranking us for lucrative specialized procedures rather than just 'general dentist near me'? Not all leads are equal. Can they target high-value procedures?