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LEGAL & FINANCIAL MARKETING

Google classifies you as "Your Money or Your Life." Your marketing needs to match.

Law firms, CPAs, and wealth managers compete in the most expensive digital landscape there is. Here is what it actually takes to generate qualified leads.

Core Strategy: Expertise & Authority Content

Professional services marketing is content-driven. Your marketing lives or dies by your ability to demonstrate deep knowledge and build trust with high-net-worth individuals.

Foundation

Foundation — $497/month

Expected leads: 3-6 qualified leads/month

Establishes your digital foundation. Review acceleration and directory presence drive early qualified leads. Profile updates on Avvo, Justia, and GBP maintain visibility and credibility baseline.

Momentum

Momentum — $1,297/month

Expected leads: 8-15 qualified leads/month

Monthly authoritative articles, technical website SEO, Map Pack dominance. This is where competitive positioning begins for legal and financial services.

Authority

Authority — $1,997/month

Expected leads: 15-30 highly qualified leads/month

Highly technical legal/tax analysis content, high-intent search traffic, aggressive local SEO and targeted ads. Targets sophisticated professionals actively seeking specialized counsel. Expectation: 15-30 highly qualified leads/month.

Questions You Should Ask Any Agency

  1. Who writes the content? Legal/financial background or general copywriter? Technical expertise matters. Does the agency have subject matter experts writing your content?
  2. How do you optimize for lead quality so partners aren't wasting billable hours? You need qualified leads, not volume. Does the agency filter for decision-makers?
  3. How do you find low-hanging-fruit search terms the mega-firms overlook? You can't outspend Biglaw. What's the local, niche strategy?
See Our Plans

Other Industries

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