Core Strategy: Route Density & Recurring Revenue
The profit in home services comes from concentration. Five customers in one neighborhood is more profitable than five customers spread across five neighborhoods. Your marketing needs to drive geographic clustering.
Foundation — $497/month
Standard GBP optimization, local directory listings (Angi, Nextdoor) for neighborhood searches. Establishes visibility in your target neighborhoods. Expectation: 3-6 routine leads/month.
Momentum — $1,297/month
SEO for top 3-5 target towns, Local Services Ads, dedicated service pages. Focuses investment on high-density neighborhoods rather than spreading thin. Expectation: 8-25 recurring leads/month.
Authority — $1,997/month
Neighborhood-specific SEO pages, aggressive LSA, highly targeted seasonal campaigns. Builds route density while capturing seasonal demand shifts. Expectation: 15-50 recurring leads/month.
Questions You Should Ask Any Agency
- How do you target precise zip codes or subdivisions to build route density? Broad geographic targeting kills profitability. Do they have neighborhood-level targeting?
- How do you shift budget for seasonal changes (indoor pests in winter → mosquito control in spring)? Your needs change seasonally. Can they adjust strategy monthly?
- Can you integrate automated review texts the moment the tech completes the job? Recurring revenue depends on reviews. Do they automate this?